Thursday 31 August, 2017
For immediate release
Curious Critters Club, a brand new augmented reality experience that brings weird and wonderful creatures to life in Kiwi kids’ homes and neighbourhoods, launches today in New Zealand.
Created by storytellers in New Zealand and in Canada, the free transmedia series consists of two interactive stories, a website and an augmented reality game which allows children to capture and catalogue a host of undiscovered and cryptid creatures.

Click to watch a trailer for the Curious Critters Club

Curious Critters Club is a new transmedia series of story apps, AR games and online activities.
The theme of the series is all about looking after the habitats of the world.

The Curious Critters Club is a nature group of kids who spend time after school and on the weekends discovering new critters.  The transmedia series means children will be able to follow the characters through the interactive stories and they can also participate in the club themselves by capturing and cataloguing creatures via the augmented reality game. The Curious Critters Clubwebsite is an online hub where children can learn and discover more about the creatures and their habitats.
Curious Critters Club was devised and produced by Auckland-based creators Yoozoo and La Boîte à Pitons in Canada along with co-production partners Rush Digital (Auckland/New York) and Akufen (Canada). 
Yoozoo Founder and Creative Director Julian Stokoe says, “Curious Critters Club is designed to help kids learn and evolve through play and discovery. We’ve devised this series so that children can utilise technology to help them learn about the world, interact with others and develop curiosity.”
Designed to engage children with environmental issues in the real world, Curious Critters Club is aimed at kids between the ages of 6 and 12. The apps are available for free via the App store and Google Play.  Current language options include English and French and a Te Reo Māori version will be released in 2018.
The series was funded by NZ on Air and the Canada Media Fund as part of the Canada-New Zealand Digital Media Fund.

Critters World: online game

Choose your player and explore the 3D world. Discover more about the curious and unknown critters of the world when you discover them in their own natural habitats.


Discovery AR: augmented reality game app

Download on the iTunes App store
Get it on Google Play

An augmented reality experience that brings weird and wonderful creatures to life in your home and neighbourhood for a game of discovery and learning.


Call of the Giant Eagle – interactive book app

Download on the iTunes App store
Get it on Google Play

Meet Alex and his friends Poppy and Niko, Curious Critter Club members from New Zealand who are on an adventure to discover the legendary giant eagle, Te Hokioi.


The Mystery of Caddy – interactive book app

Download on the iTunes App store
Get it on Google Play

Meet Emma and her friend Elliot, Curious Critter Club members from Canada who are on an adventure to discover the mysterious sea monster, Caddy, from Cadboro Bay, Vancouver Island.


 Visit the official Curious Critters Club website


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About Yoozoo
Yoozoo is an Auckland-based digital content studio. From the creation of their own interactive picture books through to providing commercial animation and illustration services, the company produces work across digital platforms for kids and families.
About La Boîte à Pitons
La Boîte à Pitons is a Montreal-based company, dedicated to the production of interactive experiences for kids. The company is a combination of the expertises of its three associates, as well as a large network of illustrators, authors, musicians and education specialists from the University of Québec of Montréal.